About Tribe

We Create Unique Experiences, Just For You



Tribe Tours are privately guided tours curated by locals who know the city inside out. Our tours give the traveller a glimpse of the city, its people as they are. Our signature through all our tours lie in you doing, experiencing and interacting with locals rather than as a passive tourist. It may involve you cooking local dishes, snapping pictures of local architecture, tasting, even ordering food like a local. Our day tours range from 2 hour walkabouts to half day tours. Group sizes are kept small and intimate to facilitate interaction.

Our guests leave as friends of Tribe and bring home many colourful memories. Most tell us it’s the connection made with many of our  Chiefs  (our super guides) and  Natives  (local experts) of our tours. Some are simply blown away at the depth our guides cover with our themes.

In our tours, one learns much about the local neighbourhoods, its history, stages of development, its evolving culture and people, etc. One of our friends puts it best “it’s like knowing a city inside out with a long time friend”.

But we are not just a tour company offering unforgettable local experiences. Tribe is first and foremost an event planner. Tours are after all events. We offer innovate ideas and comprehensive solutions for corporate events, educational and professional institutions or more. Visit our corporate events page for more and read what our corporate clients had to say about our events.


We favour activities that we have a special access to. Like an exclusive access to a local coffee factory or a private access to a certain building with a beautiful vantage point for our photographer tours. Other times, it’s a special access to the local experts ( natives ) themselves. Our special relationships have been cultivated by our chiefs with locals over time and enable us to build and develop stories that are meant to be shared with everyone.


Our tours are carefully crafted to give you a real day in the life of. Each tour is deliberately designed to maximise real exchanges and interactions between you the traveller and us, the locals. We embody authenticity, we seek out the unexpected, and we are devoted to sharing the insider knowledge and sharing our heritage and rich stories.


Our tours are memorable because of the warm connection we enable you to have with the locals. A fleeting serendipitous encounter sprinkled with positive experiences bring out a sense of belonging and affection towards the place. As seasoned travellers ourselves, we believe that experiences are crafted with human interaction – mingling and interacting with the locals.


We don’t do clichés. Because the one thing that gets our goat more than anything else is travellers getting an inaccurate, skewed view of Singapore as we know it. Our experiences are carefully crafted out to be truly local and real – slice of the local way of life. Which is also why we feature tours like visiting a coffee roasting factory at 7 am to cooking a local dish with a native. We build authentic and unusual experiences that are meaningful and rich with history.


We prefer smaller private groups of between 4 – 12 guests so everyone is engaged and needs can be managed to our standards. Our guides don’t have a choreographed script but instead know the tours so well, every new tour is delivered with passion, from the heart. We do not believe in rushing through many sights with little depth. We instead choose fewer more meaningful sights that fit with the theme of interaction. We take our time to dig deep and give you a fuller account of whatever it is we are delivering. If you are looking for lists of places to eat , must-see attractions and self-walk tours , our guides can point you to the best. We simply don’t believe in charging for ‘free’ info that all locals know. At Tribe, we curate quality experiences with local experts (natives) and the best guides (chiefs) to help you get the best experience ever.

Our Chiefs are amazing with young ones and know the art of engagement by asking simple thoughtful questions and giving the younger ones in the group tasks. What is the minimum age you ask? That’s your call. If they are old enough to understand, trust our super guides to engage with them and make it a learning journey they will remember fondly.


TRIBE SERVICE CODE is an internal minimum standards we set ourselves for our tourist guides also known as Chiefs . Here is the minimum criteria of a Tribe Approved Guide.

  1. Pass a 6 month training and examination to be a General Tour Guide (GTG) licensed by Singapore Tourism Board (STB).
  2. A service first mentality and attitude that notices the finer details.
  3. Ability to gauge audience connection and engagement and adjust appropriately.
  4. Versatile and quick on their feet.
  5. Use discretion to be able to make changes to programme and situations where appropriate.
  6. Guides who can hold their own and are confident and assured in client management.
  7. Someone you will easily call a friend and have a breezy, naturally friendly disposition about them. We don’t go for the overtly over-the-top friendly types that come across forced.
  8. Must have an interesting story and oozes charm about them.



  • Singapore dollars.

  • Never. As long as you’re back in Singapore, we are happy to have you back on your original tour.

  • The window for requests for postponements is 5 days prior to the start of booked tour. For example, if your tour date is January 1st at 2pm, and if you wished to postpone the tour, you must send in a postponement request no later than 120 hours prior, which will be 27th December 2pm.

  • Flight delays due to weather (remember the volcanic ash cloud in 2011), or travel advisories issued by your country of travel are instances where we make an exception. Sore as our backs may be, it is no fault of yours, and refunds are made back to your credit/debit cards once we have received official documentation from airlines, governments of country of embarkation, etc.

  • – Full refunds will be issued for cancellations made at least 8 days before the selected activity date
    – 50% refund will be issued for cancellations made at 4-7 days before the selected activity date
    – No refund will be issued for cancellations made at 1-3 days before the selected activity date.
    Let’s be fair. Since bookings on our part, have to be made to lock in certain venues and guides, late cancellations are a backbreaker for us.

  • Not necessary. All we require from you is your booking number when you arrive. But if you feel safer to, print a hardcopy. If like us, you like to go paperless, flashing us your booking number on your phones/tablets will do.

  • After your payment is successful, you will receive an email confirmation of the transaction.

  • Yes you can. You may add as many tours as you like to your cart before check out.

  • 1 day before before the start of the tour. However, we recommend you to book early as we hope to avoid disappointment, since time is required to confirm our native and guide’s availability.

  • Keep a lookout of our reminder message (usually via emails, sometimes via mobile) on what to bring or not.

    Turn up at least 10 minutes prior to the start of the tour timing.

    Be at the correct meeting location.

  • We start by thinking of experiences that are truly local, something that gives a good slice of the local way of life. Then we ask ourselves, if we read or heard about this native or this location in Singapore, does this interest us or our friends? If not, we drop it. Next, we forge personal relationships with these locals and learn about their stories. So every place and every single person you meet on our tours is the by product of careful deliberation of our Tribe team and years of friendship cultivated.

  • Of course you can! And that’s why we profile them. But of course not at too short a notice please. Rule of thumb is if you made your bookings one month in advance, most likely we will be able to accomodate and have your favorite Chief lead your tour. This also applies to our repeat guests who insists on their next tours conducted by their favorite chief. We totally understand….we know how the perfect guide can make all the difference!

  • Primarily English. But for some of our tours, we have Chinese, German, French, Japanese and Spanish versions. But check with us first by sending us a request. Even in English, we have super guides who are formerly from Australia or the UK if you want a touch of home.

  • Unless you have requested for a private tour, it will be with others. Of course, we know the hits and misses of traveling with others. But generally, our guests tend to be respectful and considerate of others, and have a keen desire to learn about local culture and to meet with locals. We have seen groups really hit it off.

  • Tribe limits our group size to 15. We are frequent travellers ourselves enjoying tours and know that 15 is the optimal size. Any more, attention is diluted and unfair for the stragglers. If you have private groups, we advocate no more than 20. For private requests, send us a message.

  • For now yes. But we are looking to expand next to Kuala Lumpur, Penang and Ho Chi Minh City next. Email us at hello@tribe-tours.com if you are interested in working with us in other Asian cities next.

  • Are you even surprised if we told you we have our own metric on what we consider a Tribe worthy guide? Not all Singapore Tourism Board (STB) licensed General Tour Guide makes the cut. Now of course, all of our guides minimally must pass this training and examination. But we look for much much more. Tribe guides must have a super service first mentality and attitude that notices the finer details. Tribe guides are adept at handling the needs of the discerning traveler. We place a lot of emphasis on a guide’s ability to connect and engage with others in a natural non forced manner. Non of the over-the-top overtly friendly types that drives you crazy. Our guides can hold their own in a talk show, have substance, oodles of charm about them, and are interesting characters themselves. The cherry on top? They read your minds before you do, know loads about the city, can give you invaluable tips for the rest of your trip on must-dos.

  • The same way we can get recipes off Joel Robuchon and make a noble attempt at recreating his masterpieces. But to be perfectly honest, the stops are less important than you imagine. A big part of our tours are the stories by our Chiefs and Natives, the exclusive access to these locals themselves. Think of the stops as the recipes. Without the chefs’ skill (Chiefs and Natives’ insight and delivery), fresh ingredients, ambience of restaurant (special access and tour experience), the recipes are just recipes – a road map.



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