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Tribe's Disappearing Trades Tour Wins 2017 Singapore Tourism Award for Best Tour Experience
Tribe winning the tourism award

Tribe's Disappearing Trades won the 2017 Singapore Tourism Award in the Experience Excellence (Leisure) category. This tour was recognized for its original concept and story-telling of trades that are slowly disappearing from Singapore in a way that appeals to both locals and visitors alike.

New player Tribe launches Lee Kuan Yew tour
Lee Kuan Yew tour

A NEW travel company in Singapore, Tribe, has launched a tour that aims to offer participants glimpses of the personal life of the nation’s founding father, Lee Kuan Yew. The 3.5-hour tour, About Mr Lee, was introduced last month as Singaporeans marked one year of the leader’s passing.

“About Mr Lee” tour by Tribe
About Mr Lee

A newly curated tour aims at unravelling the story of the late Lee Kuan Yew, from boyhood to childhood. There is no denying how the late Lee Kuan Yew’s political legacy and contributions have impacted not just Singaporeans but the world over.

New tour sheds light on Mr Lee’s private life
sheds light on Mr Lee

Four-hour tour takes visitors to key sites, such as founding PM’s childhood estate For breakfast, the late Mr Lee Kuan Yew preferred unsweetened bean curd and plain water. He apparently liked his beer at room temperature. And he kept a photo of his wife, Madam Kwa Geok Choo, in front of his cycling machine when he exercised.

Merdeka momento for About Mr. Lee tour
Merdeka momento

A symbol/logo of the 'About Mr. Lee' project, a tour about the personal side of Mr. Lee Kuan Yew.


Project brief was to create a symbol, a logo of sorts, for a story about the personal side of Mr. Lee Kuan Yew. This content was delivered via a new tour by Tribe. As a researcher and content developer for this project definitely helped in the creative directions for this aspect of the tour.

4 Ways To Discover Places In Singapore Most People Don’t Know About
4 Ways To Discover

Tribe organises experiential tours to off-the-beaten-track locations such as a local coffee factory to see how our beloved kopi beans are being roasted or to one of Singapore’s oldest remaining traditional bakeries. Participants will also get to try hands-on experiences such as learning how to cook traditional Peranakan food, concocting your own cocktail atop a scenic rooftop bar

Remembering Lee Kuan Yew (1923 – 2015) with “Tribe”
Remembering Lee Kuan Yew

Thanks “Tribe-Tours”, Turkish Cultural Centre has been taken to a half day tour back in history of Singapore and its founding father Lee Kuan Yew’s life. The tour has started from Civilian War Memorial at City Hall and continued with East Coast traditional Peranakan houses where Lee Kuan Yew is believed to spend his early childhood.