Sonia Ong, a dedicated wellness advocate, founded the Singapore Wellness Association (SWA) in 2014 and Urbanski, a rollerski training and travel company, in 2018. She serves on the board of the Singapore Rollersports Federation and launched PlaystreetsSG under SWA, offering inclusive pop-up street playgrounds every weekend since 2016. In 2020, she meticulously restored Baroque House, a pre-war conservation shophouse on Rowell Road, transforming it into a multi-purpose event space designed to provide a multi-sensorial experience.